FATHERS DAY CAMPAIGN

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CONCEPTING

I started out by sketching a rough storyboard of my idea. I needed the video to be fast paced enough to capture attention quickly for social media, but I had to have all of the sale information included.

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ILLUSTRATION

This is where the fun began! I started out by creating the first scene of the project with the father fishing on a boat. My coworker worked on illustrating the daughter using the same style I had used for the father. While she worked on the daughter, I worked on the sale information layouts.

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ANIMATION

After the illustrations were complete, it was time to start animating! I tackled the main animation first, so that the smaller animations for social media would be faster and all of the animation styles would match.

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SOCIAL MEDIA GRAPHICS

Once the main animation was complete, we put together shorter animations for social media to push certain items for the sale. The characters were already rigged and animated, so animating the social graphics was quick.